Ndeupi rudzi rwemutengesi iyo brand yako inoperekedza?
Kune mabhurendi, kuenderera mberi kwekuwana kwemhando yepamusoro, yakaderera-mutengo, panguva yekuendesa zvigadzirwa nemasevhisi kupfuura zvinotarisirwa ndicho chinangwa chekusingaperi chebasa rekutenga. Kuti tiwane chinangwa ichi, tinofanira kuva nevanopa vakanaka uye vakavimbika. Iyo inonzi yepamusoro ndeyekuti mutengesi anogona kutipa yepamusoro-soro, yakaderera-mutengo, panguva yekutumira zvigadzirwa uye masevhisi anopfuura zvinotarisirwa; iyo inonzi kuvimbika ndeyekuti mutengesi anogara achititora semutengi wekutanga, anogara achitora zvatinoda segwara rekuenderera mberi kwekuvandudza, uye tisingazungunuke kutitsigira kunyangwe patinosangana nematambudziko.
Nekudaro, mune mamwe mabhizinesi, chokwadi ndechekuti vatengesi vakanaka kazhinji havana kuvimbika, uye vatengesi vakavimbika kazhinji havana kunaka zvakakwana, saka kugara vachigadzira nekuchinja vatengesi yave sarudzo isingaite kune aya mabhizinesi. Mhedzisiro yacho ndeyekuti mhando, mutengo, uye zuva rekutumira zvinochinja-chinja kazhinji, uye sevhisi yakanaka uye yakaipa nguva nenguva, kunyangwe madhipatimendi akakodzera akabatikana, achienderera mberi nekuwana zvemhando yepamusoro, mutengo wakaderera, zvigadzirwa zvinouya nenguva uye. masevhisi anopfuura zvinotarisirwa anogara asingasvikike.
Chii chinozvikonzera? Ini ndinofunga nezvezvikonzero zvakakosha zvinogona kunge zviri zvekuti mabhizinesi aya haawane vatengesi vanoaenderana navo uye havazive kuti kana kukwezva kwemhando yavo kusina kusimba zvakakwana, vanotsvaga vatengesi neupofu nemari yakawanda, yakakura, uye maitiro ekutonga. .
Asi usasarudza vatengesi vakakodzera uye vanogona kuita kuti mhando dzavo dzikure uye dzizvidzivirire.
Sechiratidzo, tingawana sei mutengesi akakodzera?
Kusarudzwa kwevatengesi kunofanira kutevera nheyo ye "fit."
Kukwezva kwemhando kune vatengesi kunotaridza kuvimbika kwevatengesi kumabhizinesi. Pakusarudza vatengesi, mhando dzinofanirawo kuterera "kufananidza uye kudanana". Zvikasadaro, kubatana kungave kusingafadzi kana kwete kwenguva refu. Nokudaro, pakusarudza vatengesi, tinofanira kusarudza mutengesi "wakarurama" pane "akanakisisa" mutengesi maererano nemamiriro chaiwo, zvakadai sechiyero chedu, mukurumbira, vhoriyamu yekutenga, uye kukwanisa kubhadhara.
1. Izvo zvinonzi zvakakodzera.
Chekutanga:Chigadzirwa chemutengesi chinoenderana nezvatinoda;
Chepiri:hunhu hwemupi, R & D kugona, kugona kwemhando, kugona kwekugadzira, uye kugona kudzora mutengo kunogona kuzadzisa zvatinoda;
Chetatu:mutengesi anoda kushanda nesu kwenguva yakareba uye anoda kuramba achivandudza zvatinoda. Chechina, kukwezva kwedu kune vatengesi kwakasimba zvakakwana zvekuti zvinokwanisika kuvadzora zvinobudirira kwenguva yakareba.
2. Kuongororwa kwevatengesi kunofanirwa kutarisisa kune kugona kwekusimudzira kwevashambadziri.
Kuvepo kwekugona kuongorora ndicho chinhu chakakosha chekuongorora vatengesi, senge quality system certification, R & D kugona, kugona kutonga kwemhando yedhizaini maitiro, kugadzirwa kwesimba, kugadzirwa kwesangano modhi, yemhando yekudzora kugona kwe Logistics uye maitiro ekugadzira, mutengo wekudzora kugona, iripo. musika, sevhisi kumusika uripo, kurongeka kwechigadzirwa, kugona kweanopa manejimendi uye zvichingodaro. Zvisinei, kuitira kuti usarudze chinhu chakakodzera chekudzidzisa, hazvina kukwana kuti uongorore simba rayo riripo, inodawo kuongorora kukwanisa kwayo kwekusimudzira, uye kukwanisa kwayo kwekusimudzira kunofanira kuva chinhu chinokosha pakusarudza chinhu chekudzidzira. Kana iko iko kugona uye kugona kwekusimudzira kusingakwanise kuwanikwa panguva imwe chete, ipa pamberi kune vatengesi vane mukana wakanaka webudiriro.
Kazhinji, kuongororwa kwekugona kwekusimudzira kwevatengesi kunofanirwa kusanganisira zvinotevera zvinhu:
(1) Mugadziri wepamusoro-soro wevatengesi ndi "muzvinabhizimisi" ane shungu dzekubudirira nekukurumidza uye purofiti inokurumidza, kana "muzvinabhizinesi" ane chiono chenguva refu.
(2) Kunyangwe danho rekusimudzira revanopa rinoenderana nezvido zvedu zvebudiriro, kana paine hurongwa hwakajeka hwekuita, uye kana paine hurongwa hwekuita nemarekodhi ekuita kuronga zvine hungwaru.
(3) Kunyangwe zvibodzwa zvemhando yemutengesi zvakajeka uye zvirongwa zvekuita uye marekodhi kuzadzisa zvinangwa zvemhando.
(4) Kunyangwe mutengesi ane hurongwa hwekusimudzira hurongwa uye kana iyo iripo yemhando system yakanyatso itwa.
(5) Kana kunaka kwevashandi varipo vevashambadziri vachikwanisa kuzadzisa zvinodiwa zvekusimudzira mabhizinesi avo, uye kana paine chirongwa chepakati-uye chenguva refu chekuvandudza zviwanikwa zvevanhu.
(6) Kana iyo iripo manejimendi nzira yevatengesi inogona kusangana nezvinodiwa zvekusimudzira mabhizinesi avo uye kana paine zvirongwa zvekuvandudza.
(7) Ndeupi mukurumbira wemagariro emupi uye kana vatengesi vanobatanidzwa vane chivimbo mazviri.
(8) Kunyangwe iro basa rakakosha revatengesi bhizinesi manejimendi rakasimba uye zvirongwa zvekuvandudza.
3. Utungamiri hwevanopa hunofanira kuva "musanganiswa wenyasha nesimba," nekusimbisa zvakaenzana pakutonga nerubatsiro.
Nzira dzakajairwa dzekutarisira vatengesi ndeidzi: tarisa mashandiro emupi wekupa, ongorora mutengesi zvinoenderana nemhedzisiro yekutarisa, kuita hierarchical manejimendi, mubairo uye kuranga zvakaipa, uye kugadzirisa zvinhu zvisina kukodzera; gara uchiongororazve vatengesi, gadzirisa matanho ekutenga zvinoenderana nemhedzisiro yekuongorora, uye kubvisa vasingakwanise vatengesi.
Iyi ndiyo ex-post control chiyero, iyo inobatsira kudzivirira kudzokorora kwechikanganiso chimwe chete. Zvakadaro, hazvisi pachena kuti kudzivirira kukanganisa uye kuvandudza kugona kwevanopa.
Nguva yekutumira: Jun-01-2022